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British Association for American Studies

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Mark Eastwood

Mark Eastwood is American Studies PhD candidate at the University of Nottingham, researching how 20th Century presidents, including Eisenhower, sought to build public consensus around nuclear policy through discourse and the media.

Book Review: Liking Ike: Eisenhower, Advertising and the Rise of Celebrity Politics by David Haven Blake

David Haven Blake’s Liking Ike: Eisenhower, Advertising and the Rise of Celebrity Politics enters the field at a timely moment. Published just before Donald Trump’s election to the presidency, Liking Ike reminds us that media and celebrity have been critical factors in electing American presidents for nearly a century.