• RESEARCH
  • #USSOBOOKHOUR
  • REVIEWS
  • EYES ON EVENTS
  • SPECIAL SERIES
  • EVENTS
  • #WRITEAMSTUDIES
  • USSOCAST

British Association for American Studies

×

Ben Quail

Ben Quail is currently a teaching assistant at the University of Strathclyde, having graduated from the same university with a PhD in American history in 2018. His research looks at propaganda within the US Presidency, and particularly the evolution of the relationship between President and press. Ben is currently working on his first monograph, a review of Lyndon Johnson’s press strategy, due for publication in 2021. Ben has an MSc in Historical Studies from the University of Strathclyde and a BA in History. He has previously been a postgraduate fellow at the Eccles Centre for North American Studies in 2015

Old Dog, Old Tricks: America’s Exhaustion with Donald Trump’s Divisive Rhetoric

  In an interview with the journalist Bob Woodward during his 2016 presidential campaign, Donald Trump admitted that he inspired rage in the American people. “I don’t know if that’s an asset or a liability,” he claimed, “but whatever it is, I do.”[i] Trump possessed—and continues to possess—a power unlike many previous candidates to influence and change the news cycle simply by Tweeting.[ii] He used this uncanny ability to manipulate media attention to secure the Republican nomination and push his agenda through outlets such as Fox News during the last election cycle. However, Mr Trump’s shock victory in 2016 was achieved using methods that were an exercise in short-term strategy, which may ultimately help lead to his defeat in 2020. In 2016, Trump used partisan language to engender a siege mentality among his supporters and divide the electorate. This same language, coupled with continued smear campaigns and empty promises, now […]