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British Association for American Studies ☰

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Esther Wright

Esther Wright is a PhD candidate at the University of WarwickÕs History department. Her research considers the representation of American history by Rockstar Games, and the role of promotional discourses and branding in selling them. Her work has been published in Kinephanos: Journal of Media Studies and Popular Culture and Rethinking History, and she has appeared in Bullet Points Monthly and History Respawned.

Video Games and American Studies: Red Dead Redemption 2 and the Marketing of a More Inclusive West

By | Published June 21, 2019

Special Series Video Games and American Studies

The most influential and lucrative Western released in 2018 wasn’t a film or television series, but a video game. Red Dead Redemption 2 was released on 26 October 2018 and earned $725 million in the first three days, the best opening weekend in entertainment history.